Photo Credit: Sony Corporation
Sony is expanding access to its 360 Virtual Mixing Environment, making it available across music, education, film, and television for the first time.
Sony’s audio division is significantly expanding access to its 360 Virtual Mixing Environment (360VME) technology, making it available to creators across music, education, film, and television for the first time. The spatial sound technology accurately replicates the acoustic environment of a professional studio using headphones, enabling creators to product studio-quality mixes anywhere.
Through strategic collaborations with industry leaders, including Custom House and GC Pro, and Advanced Systems Group (ASG), Sony is ensuring that 360VME is accessible to a wider range of audio professionals.
The technology is also being adopted by leading educational institutions, who are integrating 360VME into their curriculum, as well as by film and TV professionals who are using it to mix in immersive environments beyond traditional studios. This expanded access aims to redefine the standards of audio production, marking the first meaningful market availability of the product.
Sony’s 360VME uses personalized Head-Related Transfer Function (HRTF) data and proprietary binaural processing to recreate the acoustic field of a multi-speaker immersive studio in headphones. After a one-time studio measurement, 360VME reproduces the acoustic environment of the reference sound mixing studio in a pair of headphones with high precision.
The result is a portable, professional-grade monitoring environment that preserves spatial accuracy across platforms. Sound engineers and creators can therefore work on complex projects, such as object-based audio mixes for film, gaming, or music, with confidence in the fidelity of their mix, regardless of location.
Custom House and GC Pro’s flagship Hollywood store and the Nashville-based Custom House experience center are offering public access to Sony’s 360VME technology. Additionally, Custom House and CG Pro account managers and Custom House personnel nationwide offer on-site measurements at client facilities, allowing audio professionals to recreate their studio sound anywhere using compatible headphones, such as Sony’s MDR-MV1.
ASG, a leading provider of media and entertainment technology, will introduce 360VME to its post-production and studio clients. ASG will use its long history in film and television workflow design, which was recently expanded with its acquisition of Audio Intervisual Design, to bring this technology to its clients’ facilities.
“Sony audio is committed to pushing the boundaries of innovation in audio technology, and our partnerships with Guitar Center Pro and ASG mark an exciting milestone in making 360 Virtual Mixing Environment more accessible than ever,” said Masaki Oshima, Head of Personal Entertainment Business Unit, Sony Corporation. “With these collaborations, we are thrilled to set a new standard for the way immersive content is mixed and experienced, and look forward to seeing how creators bring this transformative technology to life.”
“Custom House and GC Pro are thrilled to introduce Sony’s groundbreaking 360VME technology to our industry,” shared Greg Glaser, VP of Artist Relations at Custom House. “This innovation will revolutionize how we experience and mix immersive content, delivering sound customized to each individual. We are proud to stand at the forefront of this cutting-edge technology and look forward to its transformative impact on the industry.”
“ASG has a mission to bring new technologies to the amazing creatives that make the films, TV, streaming, and music we see and hear every day,” stated Dave Van Hoy, President of Advanced Systems Group. “We are very excited to see how these industry professionals will use 360VME to up their game even further. That is our mission: to enable creativity by providing the best technology. We believe the 360VME experience will change the game for our clients.”
360VME will also play a powerful role in commercial music studios. Multiple locations of Shangri-La Studios in Los Angeles, including the iconic Malibu facility, will utilize 360VME technology for an upcoming project produced by Big.Ass.Kids. (BAK)—a music platform known for its collaborative, artist-first approach.
Sony audio is providing 360VME systems and compatible hardware to studios and creators participating in the third volume of the Pigeons & Planes See You Next Year compilation project. The project is a creative incubator-style initiative bringing together emerging artists, producers, and songwriters to collaborate on original music. This collaboration highlights a commitment to supporting a new generation of independent creators while also demonstrating how established commercial studios can expand their creative capabilities through the 360VME technology.
As 360VME becomes more widely accessible, it is poised to help reshape audio production standards and redefine the future of how sound is created, mixed, and experienced.
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This post was originally authored and published by Ashley King Digital Music News via RSS Feed. Join today to get your news feed on Nationwide Report®.
