Photo Credit: Hilife Music Group
Hilife Music Group is making waves with the announcement of “This Love,” a new single and high-profile collaboration between rising R&B star Shanice Ashley, heart-throb R&B group Tru Tone, and reggae DJ Dsunami. The single is produced by HI5IVE Music Productions and landed on all major digital streaming providers (DSPs) on May 30.
The following is in collaboration with HiLife Music Group, a proud partner of Digital Music News.
Blending sultry R&B vocals, lush harmonies, and reggae undertones, “This Love” is positioned as a bold, genre-blurring anthem about strength, love, and growth. The track brings together three distinct musical perspectives, creating a sound that is both nostalgic and forward-thinking.
“This song is about being strong in love, and that there is nothing like this love,” shares Shanice Ashley. “Bringing in Tru Tone and Dsunami added so much soul and fire. It’s everything I dreamed it would be.”
This latest single marks another milestone in what’s shaping up to be a breakout year for Ashley. She recently signed a major clothing deal with luxury fashion brand JORVINCI, becoming the face of their Summer Collection campaign. “Fashion has always been a part of how I express myself,” Ashley shares about the strategic partnership. “Partnering with Jorvinci feels like the perfect match. They’re bold, iconic, and unafraid—just like this song.”
Tru Tone, known for their rich harmonies and timeless R&B sound, bring a classic yet fresh touch to the collaboration. “The vibe was instant,” says Aaron Antone, Tru Tone artist and lead vocalist. “We knew we had something special as soon as we heard the hook.” Meanwhile, DJ Dsunami injects authentic dancehall reggae and an international perspective. “This song is all heart,” Dsunami declares. “It speaks to people, no matter where they’re from.”
“I have admired all of these artists’ work individually, so bringing them together on one song is a strategic win,” adds Hilife Music Group CEO Adrian Fife. “The combined talents of these respected artists is just next level, being both artistically rich and commercially compelling. The chemistry is undeniable and the result speaks for itself. It’s powerful, authentic, and breathtaking—it’s the kind of collaboration that changes the game.”
A visually striking music video for the single “Its Love” is set to premiere in the coming weeks. The video was shot on location in London and fans should expect bold fashion, powerful performances, and a narrative that matches the song’s emotional depth. The new single is out now on all digital service providers (DSPs).
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