Samsung’s third Unpacked showcase of the year is set for July 9, which is tomorrow at the time of writing. This is the company’s summer showcase (at least for people in the Northern Hemisphere), where Samsung is likely to debut its next-generation foldable phones.

At this event, we expect to see the Samsung Galaxy Z Fold 7 and Galaxy Z Flip 7 make their official debut, along with a Galaxy Watch 8 and likely its ‘Classic’ stablemate, and perhaps a Galaxy Watch Ultra 2.

We also expect new Galaxy AI features and capabilities to be shown off, and maybe some surprises in the form of future product teases.

The event starts at at 7am PT / 10am ET / 3pm BST on July 9, and midnight July 10 in Australia. We’ll be covering the Galaxy Unpacked show live so stay tuned for more information.

And If you’d like to tune in, here’s how to watch Samsung Galaxy Unpacked.

Or read on for more about Unpacked as a whole.

Here’s what happened at the last Samsung Galaxy Unpacked

Samsung’s last Unpacked took place in May and saw the full reveal of the Samsung Galaxy S25 Edge. it was more of a mini-Unpacked with only one product to show off, but the Edge got our attention; check out our full Samsung Galaxy S25 Edge review for more details and our verdict.

For deeper context, Samsung’s first Galaxy Unpacked event was held on January 22. And what a showcase it was. We got to see the new Samsung Galaxy S25, Galaxy S25 Plus and Samsung Galaxy S25 Ultra, all of which are rather minor upgrades over their predecessors but come packed with new Galaxy AI features.

For a recap of all that was announced and discussed, check out our article on Samsung Galaxy Unpacked – 9 things we saw and learned, including the Galaxy S25 Ultra and Edge.

What is Samsung Galaxy Unpacked?

Galaxy Unpacked is the name given to the big Samsung product showcase. Normally these revolve around new Galaxy S-series phones and Galaxy Fold and Flip series foldable phones.

But Galaxy Unpacked events are also used to debut new Galaxy smartwatches and wireless earbuds, as well as laptops and tablets. There are also nods given to Samsung’s SmartThings smart home platform and its interoperability with the new Galaxy devices.

In general, you can expect two Galaxy Unpacked events a year; one at the start, ranging between January and February, and the other in around July or August.

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