TikTok Is Fun and All, But Instagram Claims to Be the Real Home for Music Superfans
Entertainment – Music
A study conducted by Luminate (and commissioned by Meta) finds that Instagram is the de facto home for music superfans—not TikTok or YouTube. TikTok may claim to be the biggest driver of music culture across social media platforms, but Instagram’s unique relationship with fans—and a study conducted by Luminate and Meta—hints at a deeper connection. […] Continue reading this story from the source →
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