Don’t Call Spotify a ‘Streaming Platform’—Now It’s an ‘Interactive Multiformat Ecosystem’ With Ad Formats to Match
Entertainment – Music
Spotify rolls out interactive carousel ads to draw more marketing dollars, calling itself an “interactive multiformat ecosystem” in its new era. On Tuesday, Spotify announced the addition of interactive carousel ads in a bid to draw more money across its marketing channels and generate sales. The move also makes the platform more visual, which has […] Continue reading this story from the source →
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